Presenting the challenge of the XLRP and immersively explaining the rare genetic disease in VR, the guests were taken through the eye and the photoreceptor forest to the animations of a healthy and mutated photoreceptor.
We presented it at the booth and the press conference.
It was the beginning of a journey that will help to gain an understanding of genetic mutations in the eye and taking a look into the patient’s pathway from disease till diagnosis.
Petra Lammers, CEO onto[story], was a key partner in our positioning in a new market and transferring this to our innovative medical education project in virtual reality. Thanks to her expertise in strategic and collaborative storytelling, the foresight concept was successfully brought to life. This project offers groundbreaking approaches and impressively illustrates how innovative technologies and strategic implementation can revolutionize the future of medical education.
Miriam Djelani | Project Lead | Focus Area Specialty Ophthalmology